How it works
Four steps from nomination to recognition.
Each nominee uses our Net Promoter Score (NPS)-based survey to collect employee reviews. Scores are consolidated and ranked with our proprietary scoring algorithm to determine the winners of each category.
The 2027 calendar
Four steps to winning.
Step 1: Submit your nomination
Enter Open now
January 15, 2027
Complete the nomination form online. It includes a brief company profile and payment of the $299 entry fee.
Step 2: Employee survey period
Survey
February 1 – 26, 2027
Your team uses our template emails to invite employees to the survey. We send regular updates on your team's progress.
Step 3: Reports and notifications
Learn
March 10, 2027
Every nominee receives its own employee survey data: the raw data, a summary report and an industry benchmark report to compare results against peers.
Step 4: Winners and recognition
Celebrate
March 31, 2027
Winners are announced in an official NAA press release, on NAA's social media channels on Facebook, X and LinkedIn, and in newsletters and other NAA publications.
Categories and participation
A #1 and a Top 10 in Every Category
Nominees are divided into four categories: one for suppliers and three for management companies based on organization size. In each category, NAA recognizes the #1 Top Employer, along with nine additional organizations to complete the Top 10. Organizations that do not rank in the Top 10 but meet or exceed the industry benchmark will be recognized as finalists. To be eligible for recognition, a minimum share of employees must complete the survey so each organization's results are reliable enough to compare.
These minimums apply to management companies and suppliers alike.
How many responses do you need?
All full-time or full-time-equivalent employees should be surveyed. During the survey period we send periodic updates on your participation level.
The survey
11 questions decide the winners.
Surveys can be completed online using any computer, tablet or smartphone and only take a few minutes to complete. Employees can answer in English or Spanish.
About your employer
Scored on a 1–10 scale. These questions determine the winners.
- Overall, how satisfied are you with your organization/employer?
- Overall, how satisfied are you with your role?
- How likely are you to recommend your employer to a friend looking for a new job?
- How likely are you to recommend the products or services of your employer to a friend or family member?
- How likely are you to recommend your current supervisor for a raise or promotion?
- How meaningful is your work?
- How openly is information and knowledge shared within the company?
- How interested is your manager in your professional development?
- How familiar are you with the company's strategic, high-level goals?
- How competitive is your salary compared to jobs you might find elsewhere?
- How much do you feel respected and valued?
About you
Not scored. Use them to segment your results.
- What is your gender?
- What is your education level?
- What is your diversity classification?
- What is your age classification?
- What is your job level in the company?
- What is your annual compensation?
- How long have you been working for the company?
In their own words
Open comments, shared with you anonymously.
- What do you like best about your employer?
- What do you like least about your employer?
- Finally, do you have any comments or concerns you would like to raise?
You'll receive your unique company 5-digit ID, emails to solicit responses and a link to the employee survey. The 5-digit ID identifies your employee responses in the program.
The method
Net Promoter Score, built for employees.
NAA’s Top Employers utilize surveys based on a Net Promoter Score (NPS) that anonymously measures employee experience. Every scored answer places an employee in one of three groups. Tap a score to see where an employee lands.
A score of 9 makes this employee a Promoter:
Winners are determined using a proprietary weighted formula of employee satisfaction ratings. It is not an average or sum of all scores.
Who wins
How winners are chosen.
NAA recognizes the number one organization in each of the categories and nine other organizations as being in the top ten. Nominees whose scores are not in the top ten but surpass the industry benchmark score will be named finalists.
Additional rules
- All required fields in the nomination form must be complete.
- Information accompanying each nomination must be from the last 12 months.
- Nominations cannot contain plagiarized work.
- Voting is limited to one vote per person. Tracking is done by device and IP address. Surveys can be completed on nearly any internet device. Abuse of the system results in immediate disqualification.
Recent NAA Top Employers winners
Entry fee
One fee, collected when you nominate.
Card, Apple Pay, Google Pay, check or wire
All major credit cards, Apple Pay and Google Pay online, or check or bank wire by invoice.
Paying by check or wire transfer? Choose that option on the nomination form and we'll email you an invoice. Mail checks to: Business Intelligence Group, 28 Park Avenue, Beverly, NJ 08010